Course Descriptions

Select each course below for a description. (The Basic Course Information Catalog (BCI) will be updated to reflect this information shortly.)

PROGRAM CORE REQUIREMENTS (30 credits required)

ART 1201C – Design I

Course Description

This course is the basis for all other art courses. In this course, students explore various methods, materials, and art media. Emphasis is placed on the elements and principles of two-dimensional design.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Apply design principles and theories to the basic concepts of producing a two-dimensional visual image
  2. Apply color theory principles to the basic concepts of producing a two-dimensional image

Course Content

The course projects will develop an understanding of the following topics in pencil, watercolor, acrylic and cut paper media:

  • Line and Shape
  • Relationship between the Positive and Negative
  • Use of Contrast, Value and Color

CGS 2820 – Web Development and Design

Course Description

This course presents the key skills required to develop a well-designed and secure website. Participants use HTML, CSS, XHTML and current web design technologies to create, edit, and publish web pages and describe the World Wide Web as it relates to the Internet, Internet protocols, uniform resource locators, browser software, and HTML documents. Students use HTML and related markup tools to create, edit, and enhance web pages that conform to industry standards for good web design. Participants employ multimedia technologies to enhance the usability and appeal of web sites and web elements, and are introduced to a variety of tools for web development including HTML5.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Describe common terms, concepts, protocols and standards for the Internet, World Wide Web, Web pages, and Web development
  2. Create web documents using appropriate markup languages
  3. Use text, images, links, audio, video, animation and other multimedia on a website in an visually pleasing manner that conform to existing web standards
  4. Employ accessibility principles across a web site in a manner that conforms to industry standards for access
  5. Use HTML, CSS, XML, XHTML, HTML5, Javascript and other languages to create a website using good layout techniques
  6. Incorporate tables, forms, and a database in a new or existing web site
  7. Describe the process for locating a good web host and registering a domain name for a website
  8. Create and test a website for navigation ease, accessibility, target audience appeal, use of a site map, good search features, and other essential elements of a modern web site
  9. Launch and maintain a website
  10. Demonstrate good SEO techniques to increase traffic to a website and increase placement on search engines
  11. Demonstrate familiarity with E-commerce concerns for a website

Course Content

  • History of Internet, Internet, Intranets, Extranets
  • World Wide Web, Standards and WWW Consortium
  • Accessibility and the Web
  • Ethical use of information on the Web
  • Networks, Client/Server Model
  • FTP, Email, HTTP, TCP/IP; URIs, URLs, Domain Names
  • Markup languages: SGML, HTML, CSS, XML, XHTML, HTML5
  • Web page: document type, body, heading, paragraph, line break, block quote
  • Lists: Definition, ordered, unordered
  • Text Formatting
  • Hyperlinks: anchor, absolute and relative links, email links, accessibility
  • Validation for XHTML
  • Color and Text with CSS; syntax
  • Class and ID Selectors; DIV, Span; external style sheets
  • Centering XHTML elements with CSS
  • Visual elements and graphics: GIF, JPEG, PNG, background images
  • Image maps, thumbnails, image slicing, image sources
  • Web Design: organization, hierarchy, navigation, TOC, site map, search
  • Design principles: repetition, contrast, proximity, alignment
  • Load time, web page real estate, white space, screen resolution, page layout
  • Target audience, browser friendly techniques
  • Best practices for graphic and text design
  • Page layout with CSS
  • Tables: headings, captions, attributes, rows, cells, design and layout
  • Forms: controls, tabindex, accesskey, image buttons, buttons
  • Styling a form with CSS
  • Adding multimedia: file types, sound, video, Flash, object, copyright issues
  • Programming with Javascript
  • Working with variables, operators, and expressions
  • Working with Arrays, Loops, and Conditional Statements
  • Introducing the Document Object Model
  • Working with the Event Model; Working with Windows and Frames
  • Validating Web Forms
  • Managing a website: database, analysis, design, testing, launch, maintenance
  • Domain name, registering, web-hosting
  • SEO techniques, search engine placement

DIG 2000 – Introduction to Digital Media

Course Description

This course explores the avenues of contemporary digital design and highlights the importance of process, innovation, and communication. Students become familiar with design projects including traditional print projects, sophisticated websites, interactive digital media, and motion graphics. The course focuses on developing and refining the design concept and the execution strategy.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Evaluate the role of digital media in modern society
  2. Discuss the influence of target audience on digital media production
  3. Identify deployment strategies for various types of digital media formats
  4. Describe design methodology from concept to production
  5. List and describe a variety of digital media for target genres of communication
  6. Summarize the process of digitization
  7. Describe the role of teamwork in digital media production
  8. Plan and implement a digital media project or creative activity

Course Content

  • History of Digital Media
  • Social function of Digital Media
  • Social impact of Digital Media
  • Future of Digital Media
  • Understanding basic concepts of Digital Media
  • Understanding basic terminology
  • Digital media in broadcasting, print, film, and web
  • Handheld and portable device
  • Digital Media projects, personnel, and teamwork
  • Background
  • Digital Imaging
  • Capturing Digital Images
  • Editing Digital Images
  • Digital Audio
  • Capturing Digital Audio
  • Editing Digital Audio
  • Digital Video
  • Capturing Digital Video
  • Editing Digital Video
  • Post-Production in Digital Video
  • Interactivity, navigation, GUI, ease-of-use

DIG 2030C – Digital Video and Sound

Course Description

This course introduces the concepts, principles, tools, and techniques for telling visual stories and producing, assembling, and mixing digital video and audio. The course focuses on story conception, creativity, planning, and organizational skills as components of the production process. The course topics include story elements, screenplay and script-writing software, video personnel, budgets and scheduling, formats and terminologies, lighting, audio, safety precautions, messaging techniques, audience research, shot types, video software, hardware, tools and resources, DSLR (digital single-lens reflex) cameras, video capture, editing, titling, post production techniques, output formats, and distribution.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Describe the video production process and people involved
  2. Demonstrate understanding of the elements of a good story
  3. Create a short story/message or edit an existing story for video production
  4. Describe basic concepts of visual storytelling for different genres
  5. Evaluate the various software for screen writing
  6. Develop a script using appropriate format (A/V format)
  7. Construct a sample budget, schedule, list of personnel, and timeline
  8. Dramatize a simple scene based on an existing script
  9. Show familiarity with standard video related terms, concepts, and ideas
  10. Demonstrate understanding of the video creation equipment, hardware, and software
  11. Describe video formats, sizes, concepts, and related terminologies
  12. Demonstrate safe and appropriate use of audio & video equipment and accessories
  13. Demonstrate creative control of lighting, composition, and exposure
  14. Apply creative use of audio, balance, and audio tools and formats
  15. Describe various shot types, angles, and techniques for composition
  16. Describe various formats for video presentation and distribution
  17. Recommend video tools & techniques given a certain budget, genre, and audience
  18. Compose, capture, and edit digital video and audio according to recommended principles
  19. Apply principles of good editing to manipulate video, audio, images, titles and related media
  20. Create a digital video using appropriate techniques a clear message for a targeted audience
  21. Export finished video in a format appropriate for DVD, web, and mobile devices
  22. Create two or more finished videos for addition to portfolio

Course Content

  • Analysis and impact of memorable movies, ads, TV shows, web videos, or scenes
  • Preproduction, production process, postproduction, people, teams, budgets, timelines
  • Screenwriting, story development, visuals, scripts, storyboards, shot list, related software
  • Writing for an audience, writing with purpose, sharing responsibility, selling ideas
  • Video concepts, formats, terminology, transition to digital video, HD, codecs
  • Evaluating cameras, image quality, lens, features, types, interface, controls, accessories
  • Using video equipment, angles, depth of field, aspect ratio, framing, motion, zoom, aperture
  • Camera mounts, safety issues, movements, pan & zoom, white balance, gain
  • Audio concepts, microphone types, wireless microphones, environment
  • Sound control, sound recording, audio post production, sound effects
  • Lighting, types of lights, wattage, light quality, lighting people, video lighting, special lighting
  • Composition, headroom, framing, eye lines, lead room, dolly shots, handholding, exposure
  • Light safety, shadows, color, lighting techniques, light meters
  • Using DSLRs and other non-standard video capture devices
  • Editing equipment, workstation configuration, CPU, RAM, monitors, backups,
  • Video editing software and video capture/acquisition, linear editing principles, rendering
  • Drag and drop, cuts, ripple & roll, slip, slide, effects, titles, importing media, images, audio
  • Sound editing, audio fixes, cleaning, equalizer, vocal problems, sound effects, music, licenses
  • Color correction, luminance, chroma, fixing camera shakes, mixing different media
  • Mixing multimedia elements to create a visually appealing finished product
  • Compression options, exporting for web use, exporting video to various formats
  • Finishing and archiving; portfolio addition

DIG 2109C – Digital Imaging Fundamentals

Course Description

This course introduces the concepts and principles of digital imaging and the tools and techniques of image capture, creation, manipulation, and integration when working with still images. The curriculum provides a study of composition, layout, color theory, and image capture and output using industry-standard software.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Describe design elements, theories and principles
  2. Explain the design stage from conception to completion
  3. Acquire digital imagery from a variety of sources
  4. Distinguish between raster and vector-based graphics
  5. Use raster and vector-based graphics effectively to support a design project
  6. Use typography effectively to support a given message, mood, or theme
  7. Illustrate design processes, principles, and problem-solving techniques
  8. Apply color theory to create pleasing visuals using recommended techniques
  9. Demonstrate good use of visual aesthetics and design vocabulary
  10. Apply design principles to create a digital imagery project that incorporates good techniques for color, symmetry, space, layout, style, balance, and effective messaging
  11. Demonstrate appropriate use of file formats, image resolution, color models, file management, image optimization, storage, import and export settings for packaging and distribution

Course Content

  • Elements of design; Design principles
  • Design stages from concept to completion
  • Typography imagery
  • Saving graphic file formats
  • Understanding the importance of color
  • Creating a multi-color product ad
  • Changing product colors. Saving selections
  • Permanently using channels
  • Using quick mask for masking selections
  • Combining images using the paste into command
  • Working with brushes, symbols, and layers
  • Creating an electronic checkerboard game for e-mail
  • Changing colors of the board
  • Making digital illustrations from drawings
  • Selection and lasso tools
  • Creating a logo
  • Outlining the template image
  • Creating type on paths
  • Integrating Photoshop and illustrator files for web use
  • Selecting by color range, and using the masks panel
  • Combining illustrator and Photoshop graphics
  • Creating & editing finished images using appropriate techniques

DIG 2430C – Digital Storytelling

Course Description

This course combines elements of the visual arts and digital media to provide students with a foundation in story development, storytelling, script analysis, and screenwriting. Students engage in hands-on activities to explore the workflow process used by directors, cinematographers, and producers. Students review and analyze scripts, engage in conceptualization and screenwriting, create non-linear and interactive story structures, read supporting materials, view media for discussion, create and pitch story concepts, develop detailed storyboards, and create a final screenplay for production. Software applications for the creation of concept art, storyboarding, screenwriting, and related storytelling concepts are also introduced.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Demonstrate knowledge of the components of a good story
  2. Demonstrate knowledge of important story concepts including theme, structure, setting, sequence, plot, conflict, narrative, style, tone, character development, exposition, climax, and resolution
  3. Chart or outline a story or a film
  4. Describe target audience, messaging, and intended effect
  5. Define the steps in creating thumbnail sketches
  6. Demonstrate good screenwriting, storyboard development, and concept selling techniques
  7. Describe and use screenwriting software
  8. Create a script outline for a film
  9. Revise a script for clarity
  10. Identify and create a budget, list of personnel and resources needed for a screenplay
  11. Develop a complete storyboard for a short story or film
  12. Develop the story or script into multimedia project (movie, film, documentary)

Course Content

  • Digital Storytelling / Visual Storytelling
  • story concepts including theme, structure, setting, sequence, plot, conflict, narrative, style, tone, character development, exposition, climax, and resolution
  • Character development
  • Screenwriting & scripts
  • Industry software for storytelling
  • Staging, composition, tone, mood, lighting
  • Thumbnail sketches
  • Storyboard development
  • Industry software for animation & character creation
  • Story development
  • Marketing your story/concept

DIG 2500C – Fundamentals of Interactive Design

Course Description

This course introduces students to a systematic approach to developing media and visual communication in an approachable, interactive manner. Students evaluate user-interface designs across platforms including web, video, graphic, print media, animated sequences, software applications, gaming platforms, and entertainment options to determine their effectiveness and usability. Human-computer interaction, optimization and performance issues, ease-of-use, content delivery, functionality, design principles, and resources and tools are also examined. Students combine audio, video, imaging, animation, and other media formats to construct an interactive product using industry-standard software.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Describe various types of interface, interactivity, and input options
  2. Explain important concepts in interactive design
  3. Demonstrate good understanding of human interaction with computers
  4. Evaluate various interactive product designs and assess their effectiveness
  5. Assess a user’s needs and recommend an appropriate design approach
  6. Apply effective user-interface designs across platforms
  7. Write clear instructions, feedback, and help information
  8. Deliver interactive content across multiple platforms
  9. Combine various media to create and deliver a unified message
  10. Examine functionality, content and usability of a finished product for interactivity
  11. Create an interactive product that meets good standards of interactive design

Course Content

  • Types of interfaces; types of interactivity
  • Input types: point, select, direct manipulation
  • Human perception and impact on presentation of experiences
  • Human interaction with computers
  • Understanding a user’s needs to define a user’s experience; clients
  • Presentation of information: chunking, visual appeal, placement, colors
  • Information overload and anxiety
  • Writing good instructions: style, terminology, style guides, templates, tone
  • Screen design, screen control elements
  • Designing for platforms: web, intranet, software applications, print, mobile, handhelds, kiosks, TV, automotive, appliances, audible interfaces
  • Visual interface design: shape, size, orientation, simplicity, consistency
  • Navigation, windows, menus, toolbars, dialog boxes, pages
  • Feedback, guidance, errors, confirmation, alerts and help
  • Accessibility and internationalization
  • Data retrieval: search, organization, indexing
  • Designing for different audiences and needs
  • Illustrations, symbols, iconography, branding, identity
  • Layout, white space, negative and positive space, contrast, margins
  • Colors: meaning and use, color coding, color theory, color and perception
  • Typography
  • Graphics
  • Photography: focus, exposure, lighting, composition, rule of thirds, cropping
  • Animation: 2D, 3D
  • Video: movement (pan, tilt, zoom), visual literacy, cuts & shot-types, storyboards
  • Usability testing, review, evaluation, and feedback

DIG 2940 – Media Practicum and Portfolio Development

Course Description

This course applies the skills acquired throughout the study of media technology to practical experiences, development of a portfolio, and building of a résumé. Seminars and internships are included as needed for student development and skill training. Students contract with the instructor for experiences tailored to their individual interests in media technology.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Demonstrate concepts mastered in class work and field experiences
  2. Validate learned skills by creating or editing digital media, developing a portfolio, and building a résumé
  3. Set goals for future work and career objectives
  4. Demonstrate employability skills and gain solid experience in the work place while earning credits in their respective majors
  5. Work effectively within a team and demonstrate mastery of the required technical and soft skills to create a finished product that conforms to industry expectations for design quality and pleasing aesthetics
  6. Practice and apply advanced digital media concepts and skills
  7. Demonstrate good marketing, research, and communication skills for job search and career interests
  8. Participate effectively in activities that promote personal growth and increased independence

Course Content

  • Practical projects that showcase mastery of skills required for the following:
  • Web development
  • Video production
  • Graphic design
  • Digital media creation and manipulation
  • Techniques for team-based project work
  • Good use of soft skills
  • Communication skills
  • Promotion and marketing techniques
  • Project schedule, resources, workflow, timelines, budgets, deliverables
  • Working for clients; target audience

MMC 1000 – Communications and the Mass Media

Course Description

This course studies communication processes of the mass media including historical issues, controls, ethics, and responsibilities. The curriculum covers the current effects of communications technology on education and society.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Define important terms for mass media, culture, and communications technology
  2. Describe the five eras of media and communication and their impact on history and culture
  3. Trace the evolution of mass media through history to its current state
  4. Demonstrate familiarity with current mass media trends and communications technologies
  5. Assess the various channels used to disseminate media and the effectiveness of each
  6. Outline the steps that lead to critical evaluation of mass media content
  7. Evaluate the effect of low media literacy on informed discussions and debates
  8. Analyze the effect of mass media on issues of race, gender, minority status, and discrimination
  9. Dissect media stories critically to determine their slant, bias, objectivity, and worth
  10. Illustrate media convergence in society and the power of media to shape attitudes
  11. Debate the merits of the First Amendment of the United States in relationship to the Declaration of Independence and the Constitution
  12. Evaluate the impact of the Internet on mass media, free expression, and democracy
  13. Survey the media landscape and identify major corporations, people, and technologies that support it
  14. Assess the impact of audio, sound, radio, music, and voices on our culture and entertainment
  15. Probe the evolution of sound from oral history to music streaming from the “cloud” and describe major developments and ways in which powerful media companies have attempted to exert control
  16. Demonstrate understanding of the legal doctrine that governs intellectual property, copyright, digital piracy, plagiarism, libel, slander and related legal matters
  17. Generate a list of tools or methods that allow average consumers to bypass media control over content
  18. Compare and contrast the music industry and motion picture industry
  19. Demonstrate the power of mass media to influence or change culture, values, and society
  20. Assess the state of the print industry and ways in which new technology threatens its survival
  21. Propose ways individuals may limit or control the impact of mass media and technology on daily life
  22. Create one or more finished products that accurately demonstrate your analysis of media culture for addition to a portfolio

Course Content

  • History of Mass Communications from oral delivery to media convergence
  • Internet development and its impact on the world; interactive entertainment, personal privacy
  • Sound Recording, American music, genres, changes in popular taste, Music business & commerce
  • Evolution of radio, Satellite and HD radio, public radio, ownership, radio politics
  • Television & Cable, TV production, programming and syndication; Government regulations
  • Movies & Films, Rise of Hollywood, Movie business, Cultural, racial issues in movies, Movie ownership
  • Newspapers in American history; Models of print journalism, News business, Threats, Specialization
  • Books, Gutenberg, Publishing houses, changes in books, Book commerce, censorship, ownership
  • Advertising, techniques, persuasion, regulating advertising, politics and government, future
  • Public relations, history, message control, crisis mode, effects of technology on public relations
  • Global Media, workings of media, Effects of Internet, hegemony, deregulation, antitrust, consolidation
  • Speech and Expression, values and ethics in journalism, bias, subjectivity, conflicts, satire, pundits
  • Media Research, propaganda, public opinion, understanding research, sex, violence, behavior
  • Legal Issues and Freedom of Speech, unprotected speech, censorship, First Amendment, Social Media
  • Media Law & Publication rules, concepts, and ideas

PGY 2801C – Digital Photography I

Course Description

This is an introductory class in digital photography. Using Adobe Photoshop, students integrate the principles of traditional photography with contemporary digital imaging. “Digital darkroom” techniques including scanning, photo restoration, and multiple imagery are explored to create imagery unattainable through traditional methods. Students are encouraged to create basic self-promotional and portfolio pieces. A digital camera with adjustable functions is required.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Demonstrate an understanding of the basic mechanical functions of the digital camera
  2. Demonstrate an understanding of how the mechanical functions of the digital camera relate to each of the creative functions of the digital camera
  3. Demonstrate techniques using shutter speeds to illustrate various “looks” of motion.
  4. Use a camera’s aperture to manipulate a subject’s impact using depth-of-field
  5. Describe the concept of white balance and demonstrate its use to illustrate how changing the color of light can affect the mood and relationships of photographs
  6. Describe relationships between a camera’s focal length and “f stops” and demonstrate how these attributes can be used effectively to meet specific needs of the photographer
  7. Explain the use of ISO and how it relates to each shooting situation and output quality
  8. Determine and calculate the final output size of a digital image based on the needs of each project and explain how those decisions can affect the quality of the final image
  9. Differentiate between the various types of file formats used in digital photography and how each one is utilized in relation to quality, size and special characteristics
  10. Explain the metering system on a digital camera and also how extreme lighting conditions (that will confuse the camera) can be manually adjusted to produce correct results.
  11. Identify the difference between a correct exposure and the “right” exposure
  12. Demonstrate how to capture, download, file and manage digital images
  13. Utilize Adobe Photoshop to complete assigned projects that will include the following skills (download and setup files for projects, use basic tools, size files, use layers, use edit and selection techniques, retouch images, manipulate type tools, and prepare files for final output to web, basic printing, or professional usage)
  14. Recognize basic concepts of photographic composition and good design layout

Course Content

  • Mechanical and creative functions of the Digital camera
  • Metering system of the digital camera
  • AWB and use of white balance
  • ISO and relationship to exposure and image quality
  • Using shutter speeds and apertures for regulating light and as creative tools
  • Basic camera metering system
  • Using file size and file type for professional results
  • Downloading images and filing systems
  • Learning the basic creative features of Adobe Photoshop to include: sizing images for specific needs, use of retouching, editing, type and adjustment tools for various projects
  • Introduction to composition and design layout concepts
  • Histograms to understand exposure levels and correction in camera and Photoshop
  • Metering with the 18% grey card utilizing window light to create a virtual studio

 

SPECIALIZATIONS (Choose only one)

WEB PRODUCTION SPECIALIZATION (15 credits required) (25841)

CGS 2800C – Web Architecture and Design

Course Description

In this course, students design, secure, deploy, and maintain a modern business or an e-commerce website. The curriculum includes writing a business model, planning the site layout and navigation, organizing content, creating the site, linking to a database, testing interactivity and usability, marketing content, and optimizing the site for speed and accessibility. Additionally, students integrate secure transactions, payment systems, and shopping carts. Students use current technologies, tools, trends, techniques, and resources to create targeted business websites. The course also introduces social media applications, search engine optimization techniques, advertising, legal concerns, and security issues.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Describe key concepts and technologies related to web design for business purposes
  2. Identify legal obligations and laws related to e-commerce web sites
  3. Demonstrate familiarity with market research, business planning and target audience
  4. Evaluate potential web hosts and choose one that meets business needs
  5. Compare online payment options to determine suitable options for a given business model
  6. Create a secure e-commerce website that incorporates good usability, simple navigation, clear structure and layout and has good visual appeal
  7. Construct forms, registrations, user accounts, and other input options on a website that includes strong security measures that protect the site, the user, and data collected
  8. Create and maintain site content that relies on a supporting database system
  9. Accept various payment options from users including PayPal and credit cards in a secure manner
  10. Incorporate a catalog, shopping cart and inventory system on an e-commerce website
  11. Setup a web server and configure it to serve the needs a business or e-commerce website
  12. Maintain the various components of a business website
  13. Use PHP, scripts, and other programming tools to create and manage website components
  14. Optimize the website for search, access speeds, branding, and usability
  15. Incorporate SEO techniques to improve the site’s visibility and relevance

Course Content

  • Key concepts for web design; web servers
  • Business planning, goals, market research; target demographic, business plans
  • Legal issues, patents, international laws and compliance, taxes, customs, shipping
  • Selecting a web host
  • Payment systems, processors, gateways
  • Site layout, planning, HTML, database, programming, testing, maintenance
  • Security theory; site security; customer security
  • PHP and security, protecting customers, protecting users, protecting site
  • Site structure and design: Database design, server organization
  • User accounts, form inputs, passwords, registration, login, logout,
  • Managing site content: administrator accounts, scripts, PDF content
  • Payment Options: PayPal, credit cards
  • Creating a catalog
  • Shopping carts: adding items, removing items, shipping charges
  • Checking out: scripts, form validation
  • Server setup: authentication
  • Inventory: sales, orders, shipping

COP 2801 – Javascript Fundamentals

Course Description

This course introduces scripting languages used to enhance Web documents. The course focuses on the use of scripts and their relationship to the Web environment. Students develop applications using a scripting language such as Visual Basic, JavaScript, and/or Perl.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Add functionality to Web pages using Javascript or other scripting language
  2. Use JavaScript effectively to improve interactivity of web site
  3. Apply proper procedures to create dynamic Web Pages suitable for professional and personal use
  4. Illustrate common Web page interactivity
  5. Demonstrate effective use of HTML, CSS, Javascript, and Ajax
  6. Develop interactive web pages using advanced Javascript techniques and principles
  7. Demonstrate application development using appropriate code, interactivity, and techniques

Course Content

  • JavaScript concepts and functionality
  • Javascript and HTML
  • Scripts, Statements, and Comments
  • Predefined JavaScript Objects
  • Variable types, numbers, strings
  • Control structures, loops
  • Arrays, objects, functions
  • Techniques to handle events
  • Event types, accessibility
  • Javascript and the browser
  • Dialog Windows
  • Javascript and CSS, cookies
  • Forms and buttons, menus, checkboxes
  • Text input, file uploads
  • Regular expressions
  • Ajax, server side scripts
  • Error handling, assertions
  • Frameworks
  • jQuery, YUI, libraries
  • Web Applications development
  • Advanced Javascript
  • Namespaces, custom objects, closures, prototypes

GRA 1206C – Fundamentals of Typography

Course Description

Basic concepts and vocabulary of typography with an emphasis on the expressive potential of the letter form are introduced in this course. Students explore various typographic constructs and principles in a study of how the organization, stress, and shape of letter forms affect the ideas they communicate. Emphasis is on the elements and anatomy of type and its expressive, technical, and visual aspects. Other topics include typefaces, size, leading, line length, kerning, headlines, grids, hierarchy and the overall character in developing creative elements. Readability in type is examined in the development of publications – ads, books, brochures, web, video, animation, identity systems, and posters.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Present a historical perspective of typographic design
  2. Discuss the foundations of modern electronic typography
  3. Identify the five basic styles of typefaces – old style, transitional, modern, Egyptian, and contemporary
  4. Explain classic typefaces and the anatomy of type with its basic elements
  5. Define the role of typography in design, including legibility, readability and creativity
  6. Explain the three expressive aspects of type design: letterform, layout, and color
  7. Define typographic design principles and vocabulary as they relate to composing elements on a page
  8. Organize, coordinate and develop visual space with typographic elements in grid systems
  9. Use tools, materials and equipment necessary to produce finished layouts with headline and text type
  10. Select appropriate typefaces in book design, advertising, and corporate communication
  11. Explain design processes involved in executing typographic solutions – seeing, thinking, creating, observing, executing and critiquing
  12. Use software as a tool for creative graphic content in typographic design
  13. Design visualization processes for typographic images
  14. Communicate with clarity and precision
  15. Demonstrate use of technology to organize, acquire and convey information

Course Content

  • History of typography
  • Type styles and creative uses
  • Historic fonts to modern computer type
  • Expressive power of type in design
  • Font evaluation and critique
  • Letterforms
  • Type families
  • Font measurement
  • Legibility
  • X-Height
  • Kerning
  • Leading
  • Font aesthetic
  • Using typography to communicate effectively
  • Typography for various uses: books, advertising, corporate, web, video, print, animation

GRA 2751C – Visual Design for Web

Course Description

This course provides a study of visual webpage design and Internet architecture that appeal to end-users. Students are introduced to concepts and procedures for planning web sites with strong visual appeal as well as the design process and its functions. Students create material for the World Wide Web with industry-standard web creation tools. Students integrate elements from other graphic software programs in an attractive and functional manner. Additionally, students use color, composition, typography, aesthetics, spacing, usability, symmetry, unity, navigation, image manipulation, file management, forms, and related concepts to explore good layout techniques in visual design projects.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Describe the critical considerations needed to plan a web site with good visual design and appeal
  2. Describe terminologies, concepts, and technologies in common use for website design and development
  3. Identify and explain the considerations necessary for designing a good website around users
  4. Demonstrate and explain the principles of good web page layouts and site design
  5. Demonstrate the use of simple navigation and usability techniques on a website
  6. Design a website that maintains good usability across various screen sizes
  7. Explain and demonstrate the features and facilities of web page application software for web page design and web site management
  8. Design web pages with a common theme for text, graphics, animation, and interaction for personal and professional applications
  9. Design a web page or site that incorporates accepted principles of unity, aesthetics, symmetry, spacing, color, accessibility and visual appeal
  10. Design web pages for different purposes and audiences such as business or personal
  11. Demonstrate an understanding of file management techniques including file formats, images sizes, resolutions and accessibility
  12. Manipulate images and photographs creatively in accordance with accepted legal and ethical practices
  13. Use design elements, visual principles, page layout standards and typography to produce web documents and sites that meet accepted standards of accessibility, navigation, ease-of-use and visual appeal
  14. Demonstrate skills in creative presentation, messaging, layout, and manipulation of visual information for Internet usage
  15. Incorporate effective forms and other input options on a web page
  16. Demonstrate the ability to publish and maintain a unified web site on the World Wide Web

Course Content

  • Site planning: life cycle of site, content analysis, site architecture, usability, visual design, interactivity, site accessibility
  • Designing for the user: target audience, goals, content, user perception, visual appeal
  • Navigation: text, images, organization tools, link reliability, navigation accessibility
  • Designing for various screen resolutions and sizes
  • Page layout: unity, aesthetics, sketching layout, storyboard, grid, margins, columns
  • Spacing: white, negative, visual, perspective, unity, symmetry, proximity, depth
  • Design elements: space, line, shape, size, pattern, texture, contrast, balance, movement
  • Color theory: web colors, site color scheme, accessibility issues
  • Graphics: web formats, acquiring and editing images, background images, accessibility
  • Images: Photography, cropping, adjustments, formats, resolutions, creative imagery
  • Typography: HTML text, graphics text, text spacing, typeface distinctions, accessibility
  • Page design: Image and content placement, animation
  • Content: too much, too little, visual design, messaging
  • Forms: principles of form design, input controls, form layout, visual design for forms
  • Site testing and analysis

”PGY

Course Description

This is an advanced course in digital photography. Using Adobe Photoshop, students integrate the principles of traditional photography with contemporary digital imaging. Using their images, students explore commercial layout and design techniques, creative use of type within their images, and the use of the “digital studio” to create imagery unattainable through traditional methods. Students are encouraged to create advanced self-promotional and portfolio pieces. A digital camera with adjustable settings is required for this class.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Explain Kelvin temperature and demonstrate how to correct, integrate, or supplement existing lighting
  2. Describe the color of light and demonstrate how to utilize or create it to establish moods within images
  3. Differentiate between the different qualities of lighting and show how they can be used separately or together for various effects
  4. Emulate window light using simple lighting set-ups both in studio and on location
  5. Meter lighting under extreme conditions to create images with outcomes that exemplify creative vision rather than the dictates of the camera
  6. “See” subjects and demonstrate how to capture the visual elements that make each situation unique based on light, composition and visual editing
  7. Create photographic images using non-traditional methods
  8. Describe dynamic range and demonstrate layer stacking to produce images with extended dynamic range
  9. Produce dramatic multi-image photographs utilizing Adobe Photoshop’s “Stitch” function
  10. Demonstrate advanced methods in Adobe Photoshop including layer styles, selection tools, filters, retouch tools, and masking to create unique self-promotional images
  11. Present their work professionally and identify what resources are available to help them build a professional-looking presentation in various forms from print to digital display

Course Content

  1. Advanced digital camera functions
  2. Modifying the look and feel of ambient and studio lighting
  3. Introducing additional lighting with ambient (mixing of light sources) for effect
  4. Using the Colors of Light to create mood and effects in digital images
  5. Image captures utilizing nontraditional digital methods
  6. Editing in the camera and understanding how to “see” your subject
  7. Layer Stacking and expanding Dynamic Range in digital photographs
  8. Multi-image digital capture and assembly
  9. Advanced Adobe Photoshop techniques to enhance images for more professional-looking results
  10. Using advanced composition theory and layout design to create self-promotional pieces using Adobe Photoshop
  11. Preparation and presentation of digital images for a portfolio or similar options

MAR 2011 – Principles of Marketing

Course Description

This course provides a study of the functions, institutions, and methods of marketing goods and services. The curriculum relates marketing to the total economic structure and emphasizes the importance of the consumer as the center of focus. This course constitutes a broad overview of the research, planning, development, organization, and implementation of marketing functions associated with meeting the needs of manufacturers, wholesalers, retailers, industrial and governmental entities, and final consumers.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Define marketing as it relates to the free enterprise system
  2. Explain eight universal marketing functions
  3. Discuss the marketing research process in light of seven uncontrollable variables
  4. Emulate window light using simple lighting set-ups both in studio and on location
  5. Trace the evolution of marketing emphasis from the simple trade era to today
  6. Compare circumstances for and against mass versus target marketing
  7. Show the relationship among the marketing mix variables
  8. Recommend how companies might identify and use market opportunities
  9. Summarize the relationship of the marketing concept to a firms strategic planning

Course Content

  1. Marketing in Focus
    a. Definition
    b. Historical Prospective
    c. Contribution to the Economy
  2. Marketing Concept
    a. Basic Goals
    b. The FIVE P’s
    c. Target vs. Mass Marketing
  3. Finding Market Opportunities
    a. Types of Opportunities

    1. Market Penetration
    2. Market Development
    3. Product Development
    4. Diversification

    b. Segmentation Variables

        1. Single Markets
        2. Multiple Markets
      3. Combined Approaches

    c. Uncontrollable Factors

  4. Marketing Research
        a.  Bridge to Customers
        b.  Essentials for Success
      c.   The Scientific Method
  5. Customer Awareness
    a.  Buyer Adoption Process
    b.  Major segmenting criteria
    c.   Determining Market Potential
    d.  Classes of Consumer Goods
  6. Product Decisions
    a.  Product Defined in Marketing Terms
    b.  Conditions Favorable to Branding
    c.  Life Cycle Stages and How to Extend Them
  7. Distribution Alternatives
    a.  Three Different Types

        1. Intensive
        2. Selective
      3. Exclusive

    b.  Ideal Market Exposure
    c.   Methods of Gaining Cooperation of Channel Members

  8. Pricing it Right
    a.  Price Equation
    b.  Pricing Strategies

        1. Price Skimming
        2. Price Penetration
      3. Introductory Price Dealing
  9. Promotion Basics
    a.  What Promotion includes
    b.  Objective
    c.  Phases of an Effective Program

        1. Feedback Mechanisms
        2. Proper Coordination
      3. Compatibility of All Aspects
  10. The Future of Marketing
    a.  Challenges
    b.  Opportunities

VIDEO PRODUCTION SPECIALIZATION (15 credits required) (25842)

DIG 2284C – Advanced Digital Video and Sound

Course Description

This is an advanced course in video production that builds on skills learned in a basic video class while exploring additional equipment and techniques. Students are exposed to extended video projects, documentaries, staged interviews, news reporting, commercials, and other genres. Topics include advanced storytelling, lighting, audio, titling, animation, composition, special effects, audio/video equipment selection and setup, advanced editing, and safety concerns. Special emphasis is given to creating complicated team-based video projects with fixed deadlines. Before course completion, students will demonstrate an ability to plan, record, and edit complicated video productions for on-air or large presentation purposes before the end of the course.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Plan and execute script and shooting schedule for a group production
  2. Create a storyboard and budget for a group production
  3. Work comfortably within a team to create a unified video project
  4. Create a variety of specified title graphic sequences
  5. Create a variety of special effects using image manipulation
  6. Demonstrate the operation of a video camera using a stabilizing device
  7. Demonstrate a variety of techniques in sound recording and editing
  8. Demonstrate a variety of editing procedures
  9. Output edited material to a variety of formats

Course Content

  • Advanced concepts and skills for planning and production of digital video segments
  • Video projects of extended length
  • Genres: news broadcasting, advertising, documentary, interview, fiction, animation, short movies, parodies
  • Advanced audio/video equipment and resources for special projects
  • Advanced digital editing techniques through project-based team work
  • Increasingly complex storytelling, pacing, timing, and higher visual aesthetic
  • Copyright, royalties, fair use, credits
  • Understanding client needs and meeting them
  • Advanced lighting techniques
  • Film look
  • Audio editing
  • Special effects
  • Title and animations
  • Video formats, codecs, bitrates
  • Export options
  • Budgets, deadlines, project schedules, video production personnel and tasks
  • Estimating project costs and resources

DIG 2292C – Digital Post Production

Course Description

This course includes a detailed exploration into editing theory, workflow, and post-production tasks. Students explore non-linear video and audio editing techniques for digital video and movie making. Additionally, students use innovative techniques to create and edit videos and movies based on storyboards, camera work, sound, animations, special effects, photographs, drawings, text, and other media. The curriculum includes exporting finished videos in a variety of formats and bit rates including DVDs, Blu-ray, web, mobile, and various multimedia file formats. Industry standard video, audio, animation, special effects, and conversion software and utilities are explored.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Demonstrate video techniques, work flow practices, and project skills that promote good post-production processes
  2. Describe post production theories
  3. Describe project workflow from preproduction to post-production that includes all major elements and demonstrates understanding of standard video projects
  4. Explain the differences between video and audio formats, bit rates and compression levels and how each change affects final audio and video quality
  5. Demonstrate familiarity and appropriate use of standard audio and video tools for post-production
  6. Apply special effects using industry standard software to improve storytelling and messaging
  7. Edit and convert audio and video from various formats to alternative formats appropriate for DVD, Blu-Ray, Web, and mobile devices
  8. Create and edit audio scores appropriate for video content and audience
  9. Create, edit, and integrate animation to digital video
  10. Create, edit and integrate text, illustrations and photography to digital video
  11. Demonstrate use and integration of multi-camera content
  12. Export finished video for home and commercial use

Course Content

  • Post production theory and best practices
  • Styles of Editing
  • Budget, workflow, schedule and projects for post-production
  • Video codecs: MOV, AVI, MPEG2, FLV, OGG, H264, AVC, Theora, HDV, DV, DVCPro, ProRes
  • Audio: formats, rerecording, bit rates, compression, mixing, sound design and effects
  • Software conversion and compression
  • Exploration of Adobe Premiere, After Effects, Encore, and Photoshop for post-production
  • Audio: Adobe & Apple, Audacity and others
  • Working with scores
  • Color correction, film look
  • Multi-camera production
  • Compatibility between Apple and Adobe software, project workflow
  • Importing, editing and including photographs, drawing, text
  • Importing, editing, creating and including animation and motion
  • Frame rates, bit rates, file types, RAW
  • Review, approval, and archiving of content
  • File export methods; Disk authoring

DIG 2330C – Lighting Design and Techniques

Course Description

This course provides a theoretical basis and practical skills in lighting theory and techniques for digital video. Topics include lighting and safety, exposure, color theory, human vision, lighting quality, lighting controls, light types (i.e., sunlight, tungsten, fluorescent, LEDs, HMI, xenon, soft lights, and hard lights), lighting techniques, composition, scene lighting, interview setups, studio lighting, specialized lighting, electricity, power distribution, use of a light meter, signal monitoring, and postproduction lighting techniques. Students focus on the art of visual storytelling through lighting and camera movement.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Explain the importance of lighting for good exposure
  2. Describe important concepts of digital video lighting
  3. Articulate the differences between human vision and camera vision
  4. Describe color theory and color temperature for digital video
  5. Explain and demonstrate safe use of electricity and electrical components for video lighting
  6. Demonstrate proper handling, setup, use, and disassembly of a variety of lighting instruments for digital video production
  7. Demonstrate familiarity with and good use of various lighting instruments including LEDs, fluorescent, soft lights, tungsten and others
  8. Demonstrate basic lighting setup including three point lighting, low-budget lighting, and improvised lighting
  9. Demonstrate a variety of lighting techniques for a given scene, mood, tone, or setting
  10. Demonstrate excellent use of gels, barn doors, reflectors, and diffusion materials for effective lighting control on a scene or set
  11. Demonstrate good lighting techniques for interviews, reflection from eyeglasses, harsh natural lighting conditions, intimate scenes, night scenes, group scenes
  12. Demonstrate good use of a light meter for exposure
  13. Identify common problems for location lighting setups and describe ways to control or minimize these problems
  14. Demonstrate use of good lighting techniques for green/blue screen, special effects and “film look” for digital video and for postproduction
  15. Demonstrate familiarity of signal monitoring using waveform and vector scope
  16. Describe lighting personnel on a large digital video project and the role of each team member during the production

Course Content

  • Importance of lighting
  • Exposure and contrast; white balance, ISO
  • Controlling contrast, color, and exposure
  • Human vision and exposure
  • Understanding what the audience sees
  • Color Theory, Kelvin scale
  • Electricity: volts, amps, watts, lamps and sockets
  • Power distribution, battery packs, load calculations
  • Electrical safety
  • Lighting instruments: open-faced instruments, lens instruments, fluorescent, HMI
  • Lighting instruments: Tungsten, LED, Soft lights, special lights
  • Lighting controls: gels, diffusion, barn doors, white boxes
  • Basic Lighting techniques; three-point lighting, group lighting
  • Lighting mood and tone; adding shape, depth, and dimension to a scene
  • Light quality: direction, altitude, high key, low key,
  • Set operators; team members
  • Interview setups
  • Solving problems: hot spots, film look, eye glasses, too much light, mixed light
  • Studio lighting
  • Advanced lighting setup: mood; darkness, exterior, interior, light surgery
  • Low budget lighting, improvised lighting
  • Lighting for a scene: film noire, intimate, day exterior, in or out, sitcom, night
  • Specialized lighting
  • Light meters, lighting creativity
  • Lighting effects
  • Chroma key, green screen/blue screen
  • Signal monitoring: waveform, vectors cope

DIG 2341C – Motion Graphics for Digital Media

Course Description

This course provides a study of digital postproduction techniques used for film, animation, video, digital media, and the web. Students explore fundamental concepts for the creation of three-dimensional motion graphics, lighting, and animation. Focus is placed on digital media components, video, web, and screen outputs for specialty projects. Advanced techniques in digital compositing, sequencing, animation of type, transitions, visual effects, keying, green screening, and computer-aided digital production are introduced. Students integrate finished products with other software applications to create high quality output.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Identify motion graphics fundamentals
  2. Utilize motion graphics and animated type
  3. Utilize authoring software
  4. Create motion graphics output elements in studio and on computers
  5. Discuss aesthetic and communication qualities of motion graphics
  6. Develop technical skills with multimedia analysis of the essential elements of art
  7. Describe motion literacy, kinetic images and typography, and the pictorial and sequential aspects of composition and choreography with contextual examples
  8. Utilize design and communication techniques with a comparative study of world-renowned designers and state-of the-art professionals
  9. Create guidelines for planning and conceptualization, animating, compositing and sequencing
  10. Motion graphics
  11. Explore how leading designers formulate ideas, solve problems, and achieve artistic expression

Course Content

  • Identify concepts, terminology, principles, digital reproduction syntax, and tools used to create digital media
  • Create digital media productions using the latest developments in digital production
  • Create media incorporating scanning, data compression and the use of color models and color theory
  • Create digital media following workflow design in the networked environment
  • Create media utilizing production techniques, scheduling, impositions, finishing, and proofing systems.
  • “Speak the same language” enhancing communication between media developers, production, personnel, estimators, sales representatives, customer service, service bureaus, graphics, and web-involved persons
  • Create productions using digital media tools for digital media tools for digital video recording, editing, image manipulation, and production
  • Create productions using digital media tools for computer animation editing, image manipulation, and production

”PGY

Course Description

This is an advanced course in digital photography. Using Adobe Photoshop, students integrate the principles of traditional photography with contemporary digital imaging. Using their images, students explore commercial layout and design techniques, creative use of type within their images, and the use of the “digital studio” to create imagery unattainable through traditional methods. Students are encouraged to create advanced self-promotional and portfolio pieces. A digital camera with adjustable settings is required for this class.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Explain Kelvin temperature and demonstrate how to correct, integrate, or supplement existing lighting
  2. Describe the color of light and demonstrate how to utilize or create it to establish moods within images
  3. Differentiate between the different qualities of lighting and show how they can be used separately or together for various effects
  4. Emulate window light using simple lighting set-ups both in studio and on location
  5. Meter lighting under extreme conditions to create images with outcomes that exemplify creative vision rather than the dictates of the camera
  6. “See” subjects and demonstrate how to capture the visual elements that make each situation unique based on light, composition and visual editing
  7. Create photographic images using non-traditional methods
  8. Describe dynamic range and demonstrate layer stacking to produce images with extended dynamic range
  9. Produce dramatic multi-image photographs utilizing Adobe Photoshop’s “Stitch” function
  10. Demonstrate advanced methods in Adobe Photoshop including layer styles, selection tools, filters, retouch tools, and masking to create unique self-promotional images
  11. Present their work professionally and identify what resources are available to help them build a professional-looking presentation in various forms from print to digital display

Course Content

  1. Advanced digital camera functions
  2. Modifying the look and feel of ambient and studio lighting
  3. Introducing additional lighting with ambient (mixing of light sources) for effect
  4. Using the Colors of Light to create mood and effects in digital images
  5. Image captures utilizing nontraditional digital methods
  6. Editing in the camera and understanding how to “see” your subject
  7. Layer Stacking and expanding Dynamic Range in digital photographs
  8. Multi-image digital capture and assembly
  9. Advanced Adobe Photoshop techniques to enhance images for more professional-looking results
  10. Using advanced composition theory and layout design to create self-promotional pieces using Adobe Photoshop
  11. Preparation and presentation of digital images for a portfolio or similar options

MAR 2011 – Principles of Marketing

Course Description

This course provides a study of the functions, institutions, and methods of marketing goods and services. The curriculum relates marketing to the total economic structure and emphasizes the importance of the consumer as the center of focus. This course constitutes a broad overview of the research, planning, development, organization, and implementation of marketing functions associated with meeting the needs of manufacturers, wholesalers, retailers, industrial and governmental entities, and final consumers.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Define marketing as it relates to the free enterprise system
  2. Explain eight universal marketing functions
  3. Discuss the marketing research process in light of seven uncontrollable variables
  4. Emulate window light using simple lighting set-ups both in studio and on location
  5. Trace the evolution of marketing emphasis from the simple trade era to today
  6. Compare circumstances for and against mass versus target marketing
  7. Show the relationship among the marketing mix variables
  8. Recommend how companies might identify and use market opportunities
  9. Summarize the relationship of the marketing concept to a firms strategic planning

Course Content

  1. Marketing in Focus
    a. Definition
    b. Historical Prospective
    c. Contribution to the Economy
  2. Marketing Concept
    a. Basic Goals
    b. The FIVE P’s
    c. Target vs. Mass Marketing
  3. Finding Market Opportunities
    a. Types of Opportunities

    1. Market Penetration
    2. Market Development
    3. Product Development
    4. Diversification

    b. Segmentation Variables

        1. Single Markets
        2. Multiple Markets
      3. Combined Approaches

    c. Uncontrollable Factors

  4. Marketing Research
        a.  Bridge to Customers
        b.  Essentials for Success
      c.   The Scientific Method
  5. Customer Awareness
    a.  Buyer Adoption Process
    b.  Major segmenting criteria
    c.   Determining Market Potential
    d.  Classes of Consumer Goods
  6. Product Decisions
    a.  Product Defined in Marketing Terms
    b.  Conditions Favorable to Branding
    c.  Life Cycle Stages and How to Extend Them
  7. Distribution Alternatives
    a.  Three Different Types

        1. Intensive
        2. Selective
      3. Exclusive

    b.  Ideal Market Exposure
    c.   Methods of Gaining Cooperation of Channel Members

  8. Pricing it Right
    a.  Price Equation
    b.  Pricing Strategies

        1. Price Skimming
        2. Price Penetration
      3. Introductory Price Dealing
  9. Promotion Basics
    a.  What Promotion includes
    b.  Objective
    c.  Phases of an Effective Program

        1. Feedback Mechanisms
        2. Proper Coordination
      3. Compatibility of All Aspects
  10. The Future of Marketing
    a.  Challenges
    b.  Opportunities

GRAPHIC DESIGN SPECIALIZATION (15 credits required) (25843)

GRA 1206C – Fundamentals of Typography

Course Description

Basic concepts and vocabulary of typography with an emphasis on the expressive potential of the letter form are introduced in this course. Students explore various typographic constructs and principles in a study of how the organization, stress, and shape of letter forms affect the ideas they communicate. Emphasis is on the elements and anatomy of type and its expressive, technical, and visual aspects. Other topics include typefaces, size, leading, line length, kerning, headlines, grids, hierarchy and the overall character in developing creative elements. Readability in type is examined in the development of publications – ads, books, brochures, web, video, animation, identity systems, and posters.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Present a historical perspective of typographic design
  2. Discuss the foundations of modern electronic typography
  3. Identify the five basic styles of typefaces – old style, transitional, modern, Egyptian, and contemporary
  4. Explain classic typefaces and the anatomy of type with its basic elements
  5. Define the role of typography in design, including legibility, readability and creativity
  6. Explain the three expressive aspects of type design: letterform, layout, and color
  7. Define typographic design principles and vocabulary as they relate to composing elements on a page
  8. Organize, coordinate and develop visual space with typographic elements in grid systems
  9. Use tools, materials and equipment necessary to produce finished layouts with headline and text type
  10. Select appropriate typefaces in book design, advertising, and corporate communication
  11. Explain design processes involved in executing typographic solutions – seeing, thinking, creating, observing, executing and critiquing
  12. Use software as a tool for creative graphic content in typographic design
  13. Design visualization processes for typographic images
  14. Communicate with clarity and precision
  15. Demonstrate use of technology to organize, acquire and convey information

Course Content

  • History of typography
  • Type styles and creative uses
  • Historic fonts to modern computer type
  • Expressive power of type in design
  • Font evaluation and critique
  • Letterforms
  • Type families
  • Font measurement
  • Legibility
  • X-Height
  • Kerning
  • Leading
  • Font aesthetic
  • Using typography to communicate effectively
  • Typography for various uses: books, advertising, corporate, web, video, print, animation

GRA 2156C – Digital Design and Illustration

Course Description

This course provides students with the opportunity to advance their design skills by using digital image editing software and vector illustration to explore visual, conceptual, and technical expressions of digital media. The course content builds upon the student’s previous study of digital design within the larger context of visual literacy and communication and highlights differences between raster and vector-based media. The curriculum includes the implementation of basic creative options such as image creation and manipulation, color correction, and retouching through the use of layers and various selection methods. Adobe Photoshop and Illustrator are used extensively.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Distinguish between vector and raster based images
  2. Use appropriate software to create, edit, manipulate, and output vector and raster-based images
  3. Use a variety of tools to navigate editing software and manipulate design media
  4. Scan images to exact size and in various file formats
  5. Create basic montages of multiple images by using layers
  6. Transform images
  7. Create accurate and successful clipping paths for importing images
  8. Create smooth and accurate selections
  9. Create text and render type layers
  10. Select and use color effectively
  11. Use curves, channels, masks and various tools to manipulate parts of an image
  12. Create cast and drop shadows
  13. Enhance an image by using various editing tools to retouch and improve

Course Content

  • Navigation basics: organize screens, organize windows, palettes, organize working environment, clipping picture, importing and exporting
  • Design elements: shape, scanning, resolution, line-screen, proportion wheel, mode
  • Manipulating images: change mode, image size, canvas size, import and export files
  • Transforming images: in proportion, free transform, layers, paths, selections, 3-d transform,
  • Line: clipping paths, Bezier curves, editing straight paths, editing curved paths, converting corner points and curve points, saving and activating clipping paths
  • Selection methods: lasso, polygon, marquee, selection from the middle and in proportion, adding and deleting from a selection, quick mask, replace color, pen tool, and make selection, channels
  • Working with text: creating text, editing text, rendering type layer, color and value
  • Selecting and using color with text, selecting and using color with images, variations, hue and saturation, selective color, creating texture
  • Using selections and channels: pen tool, polygon, lasso, magic wand, quick-mask, understanding anti-alias, saving selections and loading selections, altering channels
  • Creating shadows, drop cast
  • Creating images: pallet overview, tool, options, history, actions, customizing, layers
  • Creating new layer: duplicating, linking, adjustment, making a layer invisible, merging,
  • Preserve transparency, naming, selecting objects on a layer
  • File formats and compression: Photoshop, TIFF, EPS, JPEG, GIF, DCS, LZW, PNG
  • Saving files – when and why
  • Importing and exporting
  • Basic retouching and the rubber stamp tool

GRA 2120C – Page Design and Layout

Course Description

This course provides a study of the placement of visual elements on a page and the manipulation of images, text, color, and other graphic elements to create a finished product that incorporates the principles of good design, layout, and aesthetics. Students use a systematic, cumulative, and conceptual design process to develop strong, creative layout solutions. Industry standard software for page layout and composition is used as students explore theories of design, spatial relationships, idea representation, page elements, and visual and concept communication. Students integrate photographs, illustrations, display elements, text type, and other elements to create brochures, advertisements, flyers, and other products for the printed and projected page.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Use accurate industry terminology for page layout and composition
  2. Demonstrate intermediate understanding and usage of the main elements of a layout
  3. Exhibit knowledge of spatial relationships between elements in a layout
  4. Manipulate type, lines, images, color and other graphic elements using industry standard software to create effective page layouts
  5. Identify and apply accepted design standards for effective layout
  6. Craft and communicate an intended message using page layout software
  7. Prepare created or manipulated artwork for various printing, reproduction, and output processes and formats
  8. Demonstrate understanding of the critical elements for good mechanical reproduction
  9. Exhibit intermediate technical skills in the use of tools for board layout and mechanical reproduction.
  10. Utilize art and photography in the preparation of sizing and scaling

Course Content

  • Systematic process to design, brainstorming, conceptualization
  • Research, experimentation, creativity, thumbnail sketches
  • Communicating through graphic design, visual culture, visual storytelling
  • Design fundamentals and intuition
  • Grid systems in graphic design
  • Composition, layouts, margins, columns, cut-lines, headlines, tags
  • Space, line, shape, size, pattern, texture, value, focal point, contrast, balance
  • Unity, perspectives, movement, rhythm, lighting
  • Order, organization, placement, multiple page layouts
  • Typography: font family, characteristics, selection, design, styling
  • Pictures and words
  • Colors: impact, culture, history, nature, color wheel, CMYK, RGB, rules
  • Visual appeal: file format, size, photo selection, editing, photo resources
  • Infographics, graphics packages
  • Storyboarding
  • Layout for web pages; simple graphics, multimedia web sites
  • Printing: planning, paper, types of printing, print cost estimates, print preparation
  • Signs of an amateur designer

DIG 2341C – Motion Graphics for Digital Media

Course Description

This course provides a study of digital postproduction techniques used for film, animation, video, digital media, and the web. Students explore fundamental concepts for the creation of three-dimensional motion graphics, lighting, and animation. Focus is placed on digital media components, video, web, and screen outputs for specialty projects. Advanced techniques in digital compositing, sequencing, animation of type, transitions, visual effects, keying, green screening, and computer-aided digital production are introduced. Students integrate finished products with other software applications to create high quality output.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Identify motion graphics fundamentals
  2. Utilize motion graphics and animated type
  3. Utilize authoring software
  4. Create motion graphics output elements in studio and on computers
  5. Discuss aesthetic and communication qualities of motion graphics
  6. Develop technical skills with multimedia analysis of the essential elements of art
  7. Describe motion literacy, kinetic images and typography, and the pictorial and sequential aspects of composition and choreography with contextual examples
  8. Utilize design and communication techniques with a comparative study of world-renowned designers and state-of the-art professionals
  9. Create guidelines for planning and conceptualization, animating, compositing and sequencing
  10. Motion graphics
  11. Explore how leading designers formulate ideas, solve problems, and achieve artistic expression

Course Content

  1. Identify concepts, terminology, principles, digital reproduction syntax, and tools used to create digital media
  2. Create digital media productions using the latest developments in digital production
  3. Create media incorporating scanning, data compression and the use of color models and color theory
  4. Create digital media following workflow design in the networked environment
  5. Create media utilizing production techniques, scheduling, impositions, finishing, and proofing systems.
  6. “Speak the same language” enhancing communication between media developers, production, personnel, estimators, sales representatives, customer service, service bureaus, graphics, and web-involved persons
  7. Create productions using digital media tools for digital media tools for digital video recording, editing, image manipulation, and production
  8. Create productions using digital media tools for computer animation editing, image manipulation, and production

”GRA

Course Description

In this course, graphic design and graphic art students study digital pre-press, preparation, and computer color theory using an image processing application. Students build upon previous study of vector and raster-based images to explore creative features, tips, and techniques that improve production capabilities and output quality. Students explore the use of scanning techniques, grayscale, color, file compression, resolution, watermarking, color modes, gamuts, printing options, file types and conversions, lenses and filters, texture and patterns, and images for print, web, and video production, as well as animations and other uses. Industry standard software is used.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Prepare images for various output venues including web, print, multimedia publishing, animation, and video
  2. Demonstrate knowledge of resolution, color management, image creation, resolution, video and audio compressions, special effects, and output formats
  3. Demonstrate understanding of good scanning, editing, and output techniques
  4. Demonstrate understanding of good scanning, editing, and output technique

Course Content

  • Advanced image output: output consideration steps
  • Display mode of source image: RGB, lab color, CMYK
  • Mode conversion to achieve best output: black and white, RGB or CMYK digital printer, CMYK digital printer, CMYK mode
  • Film recorder: RGB mode, video-RGB mode, four-color process separation, CMYK mode
  • Stage at which to convert: target options set-up (in preferences)
  • File types for motion graphics in after effects:
  • Import PSD files (with and without layers, import PSD files as footage or composition, illustrator AI files (with and without layers)
  • Quick-time movies: compression codes, Sorenson, animation, Cinepak, AVI
  • After effects basics: creating after effects projects
  • Interpret alpha channels, creating compositions, adding layers
  • Work with transform properties, create and adjust key frames, duplicate layers, rename layers, rendering
  • Output settings: file formats form, gray scale, export as a TIFF, color separations, export as CMYK, EPS clipping path, EPS with clipping path
  • Duotone—EPS, four-color separation, desktop color separation (DCS)
  • Pre-composing multiple after effects layers
  • Adjusting velocity graphs
  • Building after effects compositions from Photoshop files
  • Import layered Photoshop files as compositions
  • Individual Photoshop layers as after effects layers
  • Transfer modes
  • Creating solid layers
  • Masks in Photoshop and after effects
  • Use mask tools, pen tool, square and elliptical tool, resize masks,
  • Create and animate a null object effects
  • Create simple expressions, filter effects, null objects
  • After effects text: apply, format and animate the basic text effect, apply, format and animate the path text effect, apply, format and animate the numbers effect form
  • After effects 3d compositing: move and orient layers in 3d space, use orthogonal views for 3d layers, add camera layer
  • Image output, image resolution, basics image resolution considerations
  • Selecting image resolution determine final use for image (web, video, print)
  • Movie output: basics image, resolution considerations selecting image resolution determine final use for movie (web, video, print, CDROM etc)

 

PGY 2802C – Digital Photography II

Course Description

This is an advanced course in digital photography. Using Adobe Photoshop, students integrate the principles of traditional photography with contemporary digital imaging. Using their images, students explore commercial layout and design techniques, creative use of type within their images, and the use of the “digital studio” to create imagery unattainable through traditional methods. Students are encouraged to create advanced self-promotional and portfolio pieces. A digital camera with adjustable settings is required for this class.

Course Objectives

Upon successful completion of this course, students will be able to:

  1. Explain Kelvin temperature and demonstrate how to correct, integrate, or supplement existing lighting
  2. Describe the color of light and demonstrate how to utilize or create it to establish moods within images
  3. Differentiate between the different qualities of lighting and show how they can be used separately or together for various effects
  4. Emulate window light using simple lighting set-ups both in studio and on location
  5. Meter lighting under extreme conditions to create images with outcomes that exemplify creative vision rather than the dictates of the camera
  6. “See” subjects and demonstrate how to capture the visual elements that make each situation unique based on light, composition and visual editing
  7. Create photographic images using non-traditional methods
  8. Describe dynamic range and demonstrate layer stacking to produce images with extended dynamic range
  9. Produce dramatic multi-image photographs utilizing Adobe Photoshop’s “Stitch” function
  10. Demonstrate advanced methods in Adobe Photoshop including layer styles, selection tools, filters, retouch tools, and masking to create unique self-promotional images
  11. Present their work professionally and identify what resources are available to help them build a professional-looking presentation in various forms from print to digital display

Course Content

  • Advanced digital camera functions
  • Modifying the look and feel of ambient and studio lighting
  • Introducing additional lighting with ambient (mixing of light sources) for effect
  • Using the Colors of Light to create mood and effects in digital images
  • Image captures utilizing nontraditional digital methods
  • Editing in the camera and understanding how to “see” your subject
  • Layer Stacking and expanding Dynamic Range in digital photographs
  • Multi-image digital capture and assembly
  • Advanced Adobe Photoshop techniques to enhance images for more professional-looking results
  • Using advanced composition theory and layout design to create self-promotional pieces using Adobe Photoshop
  • Preparation and presentation of digital images for a portfolio or similar options